In this cost-free virtual information series, Professor Garon helps small business owners, entrepreneurs, and start-ups develop the skills and knowledge needed to utilize patents, trademarks, copyrights, trade secrets, and publicity rights to help sustain and promote their businesses. Participants may attend any or all sessions at no cost.
These Sessions are based on Professor Garon’s text, The Entrepreneur’s Intellectual Property & Business Handbook (2d Ed. 2018), which is provided for free in electronic form. Participants can attend any or all of the sessions.
Whether an entrepreneur creates an elaborate business plan or relies on the lean start-up business model, that business needs to have a strategy to stand out from the competition. This session integrates lean start-up planning strategies with the “Own It Method” of business differentiation to help entrepreneurs create businesses that can be highly relevant to their customers while offering exclusive value for their stakeholders.
Professor Jon M. Garon
Director, Intellectual Property,
Cybersecurity, and Technology
Law program at Nova
Shepard Broad College of Law
300 Foxcroft Avenue, Suite 201
Martinsburg, WV 25401
Monday – Friday, 8:30 am – 5:00 pm
Combined with her strong work ethic of integrity and excellence, she is committed to the success of individuals and businesses.
Carol holds a Master’s in Business Administration (MBA) and Bachelor’s in Business Education. She served as the Executive Director of the Region 9 Planning and Development Counsel from 2006-2013. She is currently employed as a full-time professor in the College of Business at Shepherd University and a part-time business coach for the WV Small Business Development Center (SBDC) in the Eastern Panhandle.